近年来,国内的鞋企纷纷上市,目的就在于尽快把自己的渠道做强、品牌做大,提高企业的自主研发能力,在激烈的竞争中站稳脚跟。事实上,IPO可以帮助鞋企走向快速发展阶段。资本市场的推动力不仅仅表现在资本运作层面,从利润角度来看,IPO将有效提高企业品牌效益,从而达成提高企业利润率的目的。从企业市场宣传和市场定位 In recent years, the domestic shoe enterprises have listed, the purpose is to quickly strengthen their own channels, brand bigger, improve their own research and development capabilities, in the fierce competition in a firm foothold. In fact, IPO can help shoe enterprises to the rapid development stage. The driving force of the capital market is not only reflected in the level of capital operation, from a profit point of view, the IPO will effectively improve corporate brand efficiency, so as to achieve the purpose of improving corporate profitability. From corporate marketing and market positioning