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2017年3月30日,由《中国广告》杂志主办承办、TVCBOOK易拍即合特别支持的2017中国广告影片金狮奖颁奖典礼在上海世茂皇家艾美酒店皇家宴会厅成功举办。作为一个创新的、专业的广告影视类奖项评选,金狮奖不仅总结年度内创意、制作方面的得与失,最重要的是通过获奖作品唤醒广告人的记忆,指明中国广告影片创意、制作的前进方向,一方面真实反映中国广告影片的生态现状,另一方面旨在推动中国广告影片整体水准的提升,使其成为真正专业的、公正的、权威的奖项。
On March 30, 2017, the Golden Lion Award ceremony for Chinese advertising films specially sponsored by TVCBOOK, sponsored by China Advertising, was successfully held at the Royal Ballroom at Le Royal Meridien Shanghai. As an innovative and professional selection of advertising film and television awards, the Golden Lion Award summarizes not only the creative and production losses during the year, but also the awakening of the advertisers’ memories through the award-winning works and the creative and production of Chinese advertising films On the one hand, it truly reflects the ecological status of Chinese advertising films on the one hand, and on the other hand aims to promote the overall standard of Chinese advertising films to become a truly professional, fair and authoritative award.