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自媒体时代的到来,使网络传播的环境变得更加复杂,人们言论更加公开自由,可以自主搜索浏览各种资源,自由选择渠道表达自己的观点和诉求,这在一定程度上给网络环境的监管增加了难度,对网络舆情危机事件的预警和处理提出了更高的要求。结合网络舆情危机事件的特点,分析网络舆情危机事件的形成原因,正确引导网络舆情,及时应对网络舆情危机,有助于和谐的网络传播环境的构建。
Since the advent of the media age, the environment for network communication has become more complicated. People’s speech has become more open and free. They can independently search and browse various resources and freely choose channels to express their opinions and demands. This, to some extent, regulates the network environment Increased the difficulty and put forward higher requirements on early warning and handling of the crisis of public opinion on the Internet. Combined with the characteristics of network public opinion crisis, this paper analyzes the causes of network public opinion crisis, correctly guides the network public opinion and sentiment, and promptly copes with the crisis of network public opinion, which contributes to the construction of harmonious network communication environment.