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传统印刷媒体触网已经有10几年的历史,从最初基于网页格式的电子版到最新基于桌面技术的开屏传媒,新媒体技术发展日新月异。传统媒体的核心竞争力是信息采集能力和产品的传播能力,网络时代如何让内容回归其应有的商业价值始终困扰着传统媒体的决策层。传统媒体内容究竟以什么样的技术形态在互联网展现才能产生其应有的商业价值,这是中国报业正努力探索的话题,以下就几种网络新闻信息的展现方式的优劣作个比较。
The traditional print media has been online for more than 10 years. From the initial electronic version based on the web format to the latest open-media based on desktop technology, the development of new media technology is changing rapidly. The core competence of traditional media is the ability of information collection and the dissemination of products. How to return the content to its due commercial value in the Internet era has always plagued the decision makers of traditional media. It is the topic that the Chinese newspaper is trying hard to explore that the traditional media content should be displayed on the Internet in what kind of technology form to produce its due commercial value. The following is a comparison of the advantages and disadvantages of displaying the several kinds of network news information.