一、特许经营在中国市场经济发展中的作用商业特许经营是指特许者将所拥有的注册商标(包括服务商标)、商号、专利和专有技术、经营模式及其他成为营业象征的标志等。以授权形式(特许经营合同的形式)许可被特许者使用,并给予人员训练、组织结构、经营管理、商品采购等方面的指导和帮助。被特许者按合同规定,在特许者统一的业务模式下从事经营活动,并向特许者支付相应的费用。因此,特许经营是 I. The Role of Franchising in the Development of China’s Market Economy Commercial franchising refers to the signage of registered franchisees (including service marks), trade names, patents and know-how, business models and other symbols that the franchisor will own as a symbol of business. Licensed form (franchise contract form) permission to be used by the concessionaire, and give personnel training, organizational structure, management, procurement and other aspects of the guidance and assistance. The franchisee according to the contract, in the franchisee unified business model engaged in business activities, and to the franchisee to pay the appropriate fees. Therefore, the franchise is