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文章从传播学视角解读了当当网读书社区的图书推荐与传播方式,分析了它的优势与不足,并借此归纳了图书类社区化电子商务网站的建设之道,希望通过完善这一类网站的建设,使图书能更好地通过这一新途径实现有效的传播和推广。
The article analyzes the way of recommending and spreading books in Dangdang reading community from the perspective of communication, analyzes its advantages and disadvantages, and summarizes the way of building community-based e-commerce websites. I hope that by improving this kind of website So that books can be better transmitted and promoted through this new channel.