论文部分内容阅读
市场上琳琅满目的糖果正通过包装的颜色吸引着人们的眼球,引发消费者强烈的购买欲。色彩的视觉效果往往具有很大的主观性,在糖果的包装中位居很重要的地位,因此在设计糖果包装时,需要对色彩的进行合理搭配,这样才能调配出和谐真实又动人的色彩,也才能设计出让消费者铭记在心的糖果包装。探索糖果包装设计中色彩的应用,强调色彩对糖果包装设计的重要性,提高糖果包装设计的效果,从而促使消费者产生购买糖果的欲望和行动。
An array of candy on the market is attracting people’s attention through the color of the packaging, triggering a strong desire of consumers to buy. Color visual effects often have a great subjectivity in the candy packaging occupies a very important position, so in the design of candy packaging, the need for a reasonable match of color, so as to deploy a harmonious real and touching color, It is also possible to design the packaging of the confectionery to consumers. Exploring the application of color in candy packaging design emphasizes the importance of color to the design of candy packaging and the effect of designing candy packaging so as to prompt consumers to desire and act to buy candy.