论文部分内容阅读
如果上面这个广告标题出现在街头或商店里,人们很可能要提出异议,如果出现在大学校园里呢?那又另当别论了。请看1990年9月北京大学广告栏里的一则广告: OK, CAMERA! 欢欣·爱意·神驰·成就 松下M_7高科技摄像机将永远记下您生日晚会上的喜乐,恋爱婚礼的甜蜜,漫步自然的畅快,获取学位时的心绪…… 若干年后,膝下儿女将与您共同赏阅您的珍爱,您的回忆…… 北大16楼106为您服务,方便在随时。 Tel、256,1166——3289 邮编:100871 这则广告的标题用英文书写,既活泼高雅,又十分得体。走在校园里,只要瞅到一眼,人们就想往下看个究竟。正文一开头就把“欢欣·爱意·神驰·成就”四个词语一气排出,自成一句,乍看朦朦胧胧,实际上是下文的主题。作者明里摄取了人们生活中几个有代表性的镜头,与主题遥相对应:“生日晚会”——“欢欣”、“恋爱婚礼”——“爱意”、“漫步自然”——“神驰”、“获取学位”——“成就”,暗里却是在介绍摄像服务的内容。作者还插
If the headline above appears on the street or in a store, people are likely to raise objections if they appear on college campuses. That is another matter. See September 1990 Peking University advertising column an ad: OK, CAMERA! Delight · love · spirits · Achievements Panasonic M_7 high-tech video camera will always remember your birthday party’s joy, love wedding sweet, stroll Natural fun, get the mood when the degree ...... A few years later, the knee-jersey children will share with you your cherished memories, your memories ... Peking University 16th floor 106 for your service, at any time convenient. Tel, 256,1166 - 3289 ZIP Code: 100871 The title of this advertisement is written in English, both lively and elegant, and very decent. Walking on campus, as long as one glances, people want to look down. The text at the beginning of the “joy, love, dedication, achievements,” the four words exhausted, self-contained, at first glance hazy, in fact, is the subject of the following. The author has taken several representative shots of people’s life, corresponding to the theme of the remote: “Birthday party” - “Delight”, “love wedding” - “love”, “walk in nature” - “Shen Chi ”,“ Get a degree ”-“ achievement ”, but secretly introduced camera service content. The author also inserted