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改革开放以来,各电视台的电视广告经营从无到有,从小到大,至今已成为电视台的主要经营项目和经费的重要来源。随着它与电视事业的发展乃至生存能力的关系日益紧密,各电视台争夺广告的竞争也日趋激烈。这一方面推动了电视事业的发展,一方面也给了电视人以压力,必须敢于竞争,善于竞争,在竞争中为自己争得生存和发展的一席之地。从这个理念出发考虑,电视的广告经营应该成为各级电视台管理决策层必须研究的课题。
Since the reform and opening up, TV commercials of all television stations have grown in number from scratch, and have become major sources of television programs and funds. As it becomes more closely related to the development of TV industry and its viability, competition among TV stations for advertising has become increasingly fierce. On the one hand, it promoted the development of the television industry. On the other hand, it also gave television people the pressure to compete with one another and be good at competition and gain a place for their survival and development in the competition. Considered from this idea, the TV advertising business should become the management of all levels of television decision-makers must study the issue.