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随着现代科学技术的发展,社会逐渐进入到新媒体时代,这给传统媒体行业带来了严峻的挑战,特别是新闻传播模式更受到强烈的冲击。新媒体是相对传统媒体而言的,网络信息技术、手机个人终端等都属于新媒体,新媒体为社会的发展提供了更多的方便和快捷。新闻作为传播信息的主要途径,在人们的生活中受到更多的重视,怎样在新媒体时代中创新新闻传播模式是目前媒体行业必须探讨的问题。本文主要对新媒体时代下新闻传播模式创新的思考进行了分析,旨在提升新闻媒体在行业中的核心竞争力。
With the development of modern science and technology, society has gradually entered into the era of new media, which has posed a severe challenge to the traditional media industry. In particular, the mode of news media has been strongly impacted. New media is relatively traditional media, network information technology, mobile phones and other personal terminals belong to the new media, new media for the development of society to provide more convenient and efficient. As the main way to disseminate information, news is receiving more attention in people’s life. How to innovate the mode of news media in the era of new media is the issue that the media industry must explore nowadays. This article mainly analyzes the thinking of the innovation of news transmission mode in the new media era, in order to improve the core competitiveness of the news media in the industry.