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湖南卫视最近推出节日广告促销策略,巧借节日经济进行资源整合,系统运用节日资源打造广告优势,代表了广告形式创新的趋势。 6月20日—22日,湖南卫视举办了“快乐之旅·湖南卫视后非典时期的市场营销研讨暨媒体资源说明会”。从今年下半年开始,湖南卫视在栏目上将会有重大举动,同时,广告价格将有所提升,新的广告报价今年7月1日正式实施。利用节日拉广告在说明会上,湖南卫视推出了一套
Hunan Satellite TV recently introduced holiday advertising promotion strategy, resorted to the holiday economy for resource integration, systematic use of holiday resources to create advertising advantages, on behalf of the advertising trend of innovation. From June 20 to June 22, Hunan Satellite TV held the “Happy Tour, Hunan Satellite TV After-SARS Marketing Seminar and Media Resources Seminar”. From the second half of this year, Hunan Satellite TV will be a major move in the column, at the same time, advertising prices will be improved, the new ads offer July 1 this year, the official. Use of holiday advertising in the briefing session, Hunan Satellite TV launched a set