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崇拜迈克尔·波特“竞争战略”的企业和企业家们要注意了,波特的“竞争战略”正面临新的挑战,那就是最近海内外风行的一本管理畅销书《蓝海战略》(BLUE OCEANSTRATEGY)所倡导的“蓝海战略”。《蓝海战略》一书2005年2月由哈佛商学院出版社出版后,迅速在世界范围内引起反响。在书中,作者将现存已知市场和待建未知的市场形象比喻为“红海”和“蓝海”。“蓝海战略”认为,要赢得明天,企业不能靠与对手竞争,而是要
Enterprises and entrepreneurs who admired Michael Porter’s “competitive strategy” should pay attention to Porter’s “competitive strategy” facing new challenges. It is a management bestseller that has been popular at home and abroad recently. Blue Ocean Strategy advocated by BLUE OCEANSTRATEGY. “Blue Ocean Strategy” was published by the Harvard Business School Press in February 2005 and it quickly reverberated around the world. In the book, the author compares the known market and the unknown market image to the “Red Sea” and “Blue Ocean”. “Blue Ocean Strategy” believes that to win tomorrow, companies cannot compete with their opponents, but must