学过烹饪,做过推销,当过间谍,干过外交,经营过农场,最后在纽约广告界一炮打响,成为20世纪最显赫的广告大王,这就是苏格兰人戴维·奥格尔维富有传奇色彩的一生。 奥格尔维生前喜欢这样说:“我希望给后人留下这样的记忆:这是个有些点子的广告制作人。”事实上,作为现代交流业的奠基人之一,他与大名鼎鼎的鲁比卡姆、伯尔特等人比肩而立。 1911年6月23日,戴维·奥格尔维生于英国的西霍斯利,是一个古老的苏 Learned cooking, done sales, worked as a spy, worked diplomacy, ran the farm, and finally started an advertising campaign in New York to become the twentieth century’s most prominent advertising king, which is the legendary Scottish David Ogilvy Life Ogilvie liked to say the following: “I want to leave a memory for future generations: this is a bit of an ad producer.” In fact, as one of the founders of the modern exchange industry, he and the famous Ruby Kamm, Bolt and others stand side by side. On June 23, 1911, David Ogilvie was born in West Horsley, England and is an ancient Soviet