过去在电视媒体主导传播的时代,“叫卖式”传播盛极一时,选择电视集中高频次轰炸,展示和曝光简单的品牌信息,成为很多企业传播的常见模式,但是在新媒体不断发展,消费者信息渠道多元化的今天,电视广告正在面临挑战,看到电视广告就有很多消费者要转台,或者暂时离开,一方面因为消费者无法与电视进行互动,另外,电视广告的属性决定了在较短的时间内很难有精妙的创意吸引消费者,这说明传统形式的广告的效果正在下降,广告本身必须做出改变。让广告立体化,创造消费者良好的体验,以及互 In the past, in the era of the leading media of television, “selling style” spread for a long time. Choosing television to focus on high frequency bombing, displaying and exposing simple brand information has become a common mode of communication in many enterprises. However, with the continuous development of new media , Diversified consumer information channels today, television advertising is facing challenges, there are many television ads to see the turnaround, or temporarily leave, on the one hand because consumers can not interact with the television, the other, the property of television ads In a relatively short period of time it is difficult to have sophisticated ideas that appeal to consumers, suggesting that the effectiveness of traditional forms of advertising is declining and the advertising itself has to change. Let advertising three-dimensional, to create a good consumer experience, and mutual