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西方消费主义文化的兴起是源于资本主义生产发展的需要而产生,今天它又成为跨国资产阶级主宰全球资本主义的意识形态。消费主义文化力求使人们相信大大超过物质需求的消费是美好生活的题中应有之义,生活的意义和价值主要靠我们所拥有的来衡量,人们所消费的商品和服务最好由自由市场提供。为了改造世界资本主义,马克思曾号召“全世界无产者,联合起来”。为了推行全
The rise of the western consumerism culture stems from the need of capitalist production and development. Today it has also become the ideology that the transnational bourgeoisie dominates the global capitalism. The culture of consumerism seeks to convince people that consumption, which greatly exceeds the material needs, is the proper meaning of the good life. The meaning and value of life are mainly measured by what we own, and it is best that the goods and services consumed by the people are controlled by the free market provide. In order to reform world capitalism, Marx once called for “proletarians all over the world to join together.” In order to promote the whole