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本文通过问卷的方式对我国高校600名在校大学生参与体育活动的行为特征进行调查。在此基础上,通过分析当前热点体育赛事报道与该阶段学生参与体育活动情况之间的关系,研究探索基于传媒影响力对大学生体育热情的促进作用来提高大学生体育教育水平。主要结论:普通大学生参与体育运动以增强体质为首要目的并呈现多元化的特征;但在日常生活中大部分学生比较缺乏体育锻炼;有效促进大学生体育运动参与度是目前大学生体育教育面临的难题;高水平体育赛事的转播在大学生中间有效地设置了体育议题,其培养效果对提高大学生体育运动热情起到了明显的促进作用;并可以有效提高大学生体育教育水平。
This paper investigates the behavior characteristics of 600 undergraduates participating in physical activities in our country through questionnaires. On this basis, through the analysis of the current hot sports events coverage and the relationship between students participating in sports activities at this stage, research to explore the media influence based on the promotion of college students ’enthusiasm for sports to improve the level of college students’ PE. The main conclusions: ordinary college students participate in sports in order to enhance physical fitness for the primary purpose and showing a wide range of characteristics; but most students in daily life are more lack of physical exercise; effectively promote the participation of college students in physical education is currently facing physical education problems; The broadcast of high-level sports events has effectively set sports topics among college students. The training effect has played a significant role in promoting the enthusiasm of college students in sports activities. It can also effectively improve the level of college students’ PE education.