去过7-Eleven的人都会发现,店中酸奶的冷藏柜是和盒饭销售柜摆在一起的。这一独特的陈列设计听说是来源于一个“歪打正着”的营销故事:一位女高中生在7-Eleven的店铺中打工,由于粗心大意,在进行酸奶订货时多打了一个零,使原本每天清晨只需3瓶酸奶变成了30瓶。按规矩应由那位女高中生自己承担损失,这意味着她一周的打工收入将付诸东流。因此,她只能想方设法将这些酸奶赶快卖出 Been 7-Eleven people will find that shop yogurt freezers and lunch boxes are placed together. This unique display design is heard from a “crooked” marketing story: a high school student working in a shop at 7-Eleven, carelessly placing an extra zero when ordering yoghurt, So that the original every morning just 3 bottles of yogurt into 30 bottles. According to the rules, the female high school student should bear the loss on his own, which means her week’s wage earning will go down the drain. Therefore, she can only find ways to sell these yogurt quickly