《国务院关于加快发展旅游业的意见》首次提出“把旅游业培育成国民经济的战略性支柱产业和人民群众更加满意的现代服务业”的战略目标,《国民经济和社会发展第十二个五年规划纲要》首次提出“推动文化产业成为国民经济支柱产业”的战略目标,国家对旅游业和文化产业发展的战略定位为文化与旅游结合发展提供了历史机遇。从社会系统的立体角度来看, The State Council’s Opinions on Speeding up the Development of Tourism Industry put forward for the first time the strategic objective of “cultivating tourism into a strategic pillar industry for the national economy and a modern service industry more satisfactory to the masses of the people.” The 12th National Economic and Social Development Five-Year Plan “put forward for the first time the strategic objective of” promoting the cultural industry to become the pillar industry of the national economy, "and the strategic positioning of the country for the development of tourism and cultural industries provides a historic opportunity for the combined development of culture and tourism. From the perspective of social system,