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去年6月底,我国国产运动鞋顶级品牌李宁宣布了业界为之震惊的决定:不但其品牌重新定位,而且还通过优胜劣汰,将现存的其中500～600家分销商被一些大的经销商直接收购。一场鞋业销售渠道的实质性变革正在中国鞋业市场上拉开大幕。这一决定,不仅仅对我国现有销售市场和鞋业
The end of June last year, China’s top sportswear brand Li Ning announced the industry’s shocked decision: not only its brand repositioning, but also through the survival of the fittest, which will be the existing 500 to 600 distributors were some large distributors by direct acquisition. A substantial change in footwear sales channels are being kicked off in China’s footwear market. This decision, not only for our existing sales market and footwear