加快农资品牌培育进程,塑造知名农资品牌,增强农资企业核心竞争力,已经成为我国农资企业必然的选择。文章从创新网络视角,分析中国农资企业应从资金获取、创新人才获取、知识学习等方面进行创新,这将是培育农资品牌的关键。 Accelerating the cultivation process of agricultural capital brand, shaping well-known agricultural capital brand and enhancing the core competitiveness of agricultural capital has become an inevitable choice for China’s agricultural capital enterprises. From the perspective of innovation network, the article analyzes that Chinese agricultural capital enterprises should make innovations in terms of access to capital, access to innovative talents and knowledge learning, which will be the key to nurturing agricultural capital brands.