近年来,全国消费品市场稳步增长,居民消费需求呈现多层次、多样化,消费档次明显提高并逐步拉开。主要表现为各类商品均形成不同的消费层次,高、中、低层收入的消费群体呈现不同的消费需求,而在同一消费层次中,突出地表现为名优特新商品倍受青睐,旺销不衰,款式陈旧的过时产品继续滞销积压。根据有关资料表明,我国城镇居民低、中、高收入层消费结构具有较明显的层次性。吃的方面,从恩格尔系数看,低、中、高收入层分别为60.6%、55.1%和49.2%,其中粮食支出占全部消费支出的比重分别为8.9%、6.7%和5.4%。副食品支出比重分别为37.9%、33.8%和30.1%。这种消费的差异性表现在市场上,则为高营养高档次食品迎合高收入层的消费需求,而一些价格适中、质量较好的食品则为中低层消费群体所青睐。求鲜、求新、求营养、求便捷已成为当今食品消费的几大特点,传统的冻鱼、冻肉需求减少。如北 In recent years, the consumer goods market in the country has been growing steadily. The demand for consumer goods has been multi-level and diversified, and the consumer grade has been obviously raised and gradually opened up. Mainly for the formation of different types of consumer goods have different levels of consumption, high, middle and lower income consumer groups show different consumer demand, and in the same level of consumption, prominently manifested as the famous new and popular products, popular , Outdated style obsolete products continue to sell backlog. According to the relevant data, it shows that the consumption structure of low, middle and high income earners in our country has obvious levels. In terms of eating, from the Engel’s coefficient, the low, middle and high income earners are respectively 60.6%, 55.1% and 49.2%, of which the share of food expenditure in total consumer spending is 8.9%, 6.7% and 5.4% respectively. The proportion of non-staple food expenditures were 37.9%, 33.8% and 30.1% respectively. The difference in this kind of consumption is manifested in the market, that is, the high-nutrition high-grade food caters to the consumption needs of high-income stratum. Some moderate-priced and good quality foods are favored by low-middle class consumers. Seeking fresh, novelty, nutrition, seeking convenience has become a major feature of today’s food consumption, the traditional frozen fish, reduced demand for frozen meat. Such as North