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1931年至1932年,上海的《电声》报为 了招徕读者,扩大销路,别出心裁地搞了一次 读者投票选举“电影皇帝”的活动。他们把选 票印在报纸上,每隔几天就公布一次被选演员 的票数进展,有兴趣的读者必须要买报纸,才 能投票,结果投票期间的报纸销售特别好。这 是中国第一次在民间举行的声势浩大的电影 “选举”活动。金焰因主演的影片最多,且所演 影片大多思想内容健康,真实地反映了民生现
From 1931 to 1932, the “Electro-acoustic” in Shanghai reported that in order to attract readers and broaden their sales channels, they tried their best to vote for the election of “Movie Emperor”. They printed the ballot paper in the newspaper and announced the progress of the number of cast castings every few days. Interested readers had to buy the newspaper before they could vote. As a result, the newspaper sales during the voting period were particularly good. This is the first time China has held a massive movie “election” campaign in the country. Golden flame due to starring the most films, and most of the film's content is healthy, truly reflect the people's livelihood