文化与旅游产业存在着天然的耦合性与相关性,以文化提升旅游品味,旅游彰显文化底蕴,但发展中仍然存在诸多“脱节”问题。通过分析当前苏州市姑苏区文化与旅游产业融合的现状,从价值链和产业链的角度剖析两者的路径,最终提出发展两者融合的建议,为苏州姑苏区发展文化旅游产业融合提供建设性的帮助。 There is a natural coupling and correlation between culture and tourism industry. Cultural promotion of tourism taste and tourism highlight cultural heritage. However, there are still many problems in development. By analyzing the present situation of the integration of culture and tourism industry in Gusu District, Suzhou, this paper analyzes the path of the two from the perspective of value chain and industrial chain, and finally puts forward the suggestion of developing the integration of the two so as to provide constructive suggestions for the development of Gusu District, Suzhou s help.