【背景】凯勒教授认为影响学生动机形成的因素主要有四类:注意(Attention)、相关(Relevance)、自信(Confidence)、满意(Satisfaction)。取每一个单词的第一个字母,将其简称为ARCS。ARCS动机设计模型呈现出这样一个过程:为了激发学生的学习动机,首先要引起他对一项学习任务的(学习目标)的注意和兴趣;其次使他理解完成这项学习任务(学习目标) 【Background】 Professor Keller believes there are mainly four kinds of factors that affect the motivation of students: Attention, Relevance, Confidence and Satisfaction. Take the first letter of each word, abbreviated ARCS. ARCS motivation design model presents a process: in order to stimulate students motivation to learn, first of all to arouse his attention and interest in a learning task (learning goals); second, to enable him to understand the completion of the learning task (learning objectives)