在走访市场的过程中,我们经常会遇到一些企业老板向我们诉苦,抱怨行业不景气,产品同质化泛滥,价格乱战,行销低迷,增长乏力,与前几年的高速增长相比,产生了巨大的心理反差。老板们冥思苦想不得其解,咨询公司来了一拨又一拨,职业经理人也换了一茬又一茬,问题仍未从根本上解决。存在这种问题的企业不在少数,而且它们都有一个共同点:销售额刚过一两个亿。 In the process of visiting the market, we often encounter some business owners complained to us, complained about the industry downturn, the proliferation of product homogeneity, the price sparring, marketing downturn, sluggish growth, compared with the rapid growth of previous years, Produced a huge psychological contrast. Boss bothered baffled, consulting firm to another setbacks, professional managers have changed another crop, the problem has not yet been fundamentally resolved. There are a few enterprises that have such problems, and all of them have one thing in common: sales have just passed one or two billion.