2002年6月,美国TRACE strategies公司公布的一项“2001-2005年互动电视广告展望”的报告中显示,互动电视广告收入到2005年底将占全美广告总收入的6.3％,总体的互动电视广告收入每年将增加114％,2005年底将达到21亿美元。该公司还预测美国互动电视广告的家庭渗透率2005年将达到70％,大约是1亿2千2百万个家庭。那么,什么是互动电视广告? 互动电视广告是一种基于新型媒体的崭新广告形式,它融合了传统电视广告的具有良好冲击力的特性与互联网广 In June 2002, a TRACE strategies company published a 2001-2005 Interactive TV Advertising Outlook report shows that interactive television advertising revenue by the end of 2005 will account for 6.3% of the total US advertising revenue, the overall interactive television advertising Revenue will increase 114% annually, reaching 2.1 billion U.S. dollars by the end of 2005. The company also predicts family penetration of interactive television advertising in the United States will reach 70% in 2005, about 122 million households. So, what is interactive television advertising? Interactive television advertising is a new form of advertising based on new media that combines the impact of traditional television advertising with the impact of the Internet