20世纪下半叶,大众文化成为人类社会文化发展中最汹涌澎湃的一股潮流,它从发达的西方国家涌起,迅速蔓延至全世界。随着改革开放的进一步深化,商品经济的蓬勃发展,科技的长足进步,大众传媒的全面普及,中国大众文化得以在20世纪90年代迅速兴起和发展。这一来势凶猛的大众文化潮流在令中国广大民众欣喜若狂的同时,却引起了知识界的思索。他们对中国大众文化的界定各执一词,众说纷纭。本文综合部分研究者的意见将中国大众文化界定为:中国当代商业社 In the second half of the 20th century, popular culture became the most surging trend in the cultural development of human society. It emerged from the developed Western countries and spread rapidly to the whole world. With the further deepening of the reform and opening up, the vigorous development of the commodity economy, the rapid progress of science and technology, and the universal popularization of the mass media, the mass culture of China has rapidly risen and developed in the 1990s. This ferocious trend of mass culture, while making the Chinese general public ecstatic, has aroused the thinking of the intellectual community. They have different opinions on the definition of Chinese popular culture. This article synthesizes the opinions of some researchers to define Chinese popular culture as: China Contemporary Business Association