面对“入世”后经济全球化竞争的挑战,适应经济、文化日趋一体化的发展态势,越来越多的企业日益感到加强企业文化建设的重要性和必要性。调查结果显示,在一大批远见卓识的企业家把自觉加强企业的文化管理提到议事日程的今天,他们迫切需要研究如何使企业文化资本化,为企业创造效益这一重要问题,迫切需要企业文化建设有关操作实施方面的理论指导及实践过程中热点问题的交流与探讨。为此,我们向广大读者发出—— Faced with the challenge of economic globalization after China’s accession to the WTO, in response to the increasingly integrated economic and cultural trends, more and more enterprises are increasingly feeling the importance and necessity of strengthening the corporate culture. The survey results show that today, when a large number of forward-thinking entrepreneurs refer to conscientiously strengthening their cultural management to the agenda, they urgently need to study how to capitalize the enterprise culture and create benefits for the enterprise. This is an urgent need for the enterprise culture Construction of the operational aspects of the implementation of the theoretical guidance and practice of hot issues in the exchange and discussion. To this end, we issue to the readers -