随着整个社会品牌意识的增强,品牌越来越成为企业最宝贵的无形资产,但是品牌决不是一件伸手即来的衣服想谁穿就给谁穿,品牌有自己的生长方式,如果拔苗助长的话会得不偿失。目前中国企业就遭遇到了品牌拓展的困境,不少家电品牌在一个产品成功之后再复制到其他产品之后往往没有取得成功,笔者认为这是因为根本背离品牌拓展的基本原则所导致。 As the awareness of the entire social brand, the brand more and more become the most valuable intangible assets of the enterprise, but the brand is by no means a piece of clothing who wants to wear to whom to wear, the brand has its own way of growth, if the plum promotion Will be worth the candle At present, Chinese enterprises have encountered the dilemma of brand expansion. Many home appliance brands often fail to succeed after copying a product to other products. This is because I simply deviate from the basic principle of brand expansion.