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据Design Air报道,涂装一直是全世界不同航空公司的名片,不同的涂装代表着不同的航空公司。涂装是乘客识别某一航企飞机的惟一途径,因此涂装应该准确传达航企品牌的价值和概念。我们知道,近期推出新品牌的美国西南航空和亚洲航空希望通过涂装向乘客传达友好、低成本和舒适的定位,而德国汉莎航空和荷兰航空则希望传达信赖、安全和专业的品牌理念。但是航空公司是如何仅仅通过涂装的设计和改变来实现和传达其低成本/全服务
According to Design Air, painting has been the name card for different airlines around the world, with different coatings representing different airlines. Painting is the only way for passengers to identify an aircraft of a charter company. Therefore, the painting should accurately convey the value and concept of a charter company. We know that the recent launch of new brands, Southwest Airlines and AirAsia, hopes to convey a friendly, cost-effective and comfortable positioning to passengers through painting, while Lufthansa and KLM want to communicate their trust, safety and professional brand philosophy. But how does an airline realize and communicate its low cost / full service only through the design and change of painting?