论文部分内容阅读
近期.杭州地区大型化工企业举办了“化工企业危机处理与媒体公关”主题讲座,主要谈论在当前“大媒体”时代,化工企业如何应对危机,重点谈到应与媒体加强协作,共同解决危机。据了解,这样的行业讲座在中国化工企业内罕有听闻,但从其立意上,我们可以看到.农药企业面对日益严酷的行业监督、公众舆论压力已经苦不堪言,往往会为一点小事儿而焦头烂额。笔者认为,化工企业危机是可以预防的,这需要企业不断完善自身建设,顺应时代的发展,媒体要多传播
Recent large-scale chemical companies in Hangzhou held a “chemical crisis and media companies dealing with public relations ” seminar on the current “big media ” era, how to deal with the crisis of chemical companies, focusing on the need to strengthen collaboration with the media, Jointly solve the crisis. It is understood that such industry lectures rarely heard of within the chemical industry in China, but from its conception, we can see. Pesticide companies in the face of increasingly harsh industry oversight, the public opinion has been miserable stress, often a little thing And battered. The author believes that the crisis of chemical enterprises can be prevented, which requires enterprises to constantly improve their own building, conform to the development of the times, the media should be more spread