企业面临的社会关系新格局与企业公关研究现状现代企业家越来越关心社会的变化,尤其是那些具有战略眼光的企业家,始终关注着企业的种种社会关系,以及这种关系的发展变化。企业作为社会的一分子,它的生存系统与整个社会的联系已经越来越紧密。消费者对企业的印象,协作者的态度,政府部门的干预都无不牵动企业的生命神 The new pattern of social relations that enterprises face and the status quo of research on corporate public relations Modern entrepreneurs are increasingly concerned about social changes. Especially those entrepreneurs with strategic vision always pay attention to the various social relations of enterprises and the development and changes of such relations. As a member of the society, its survival system has become more and more close to the society as a whole. Consumer perception of the business, the attitude of collaborators, government intervention are all affected the lives of enterprises God