(一) 少数报纸“独步江湖”早已成为历史,现在的传播环境是报纸、电台、电视台“三分天下”。 在新的传播环境下,报纸再不能称“老大”,只能是新闻诸兵种中一个武器装备略显落后的兵种。社会各界依靠报纸引导舆论、解释政策,依靠报纸提供信息、知识、服务和娱乐的重要程度已呈现一种渐趋减弱的态势。作为报刊中坚 (1) A handful of newspapers, “Unaffected rivers and lakes,” have long since become history. The current environment for communications is the “one-third world” of newspapers, radio and television stations. In the new environment of communication, the newspaper can no longer be called the “boss” and can only be a slightly outdated arms unit in the arms of the press. The importance of relying on the newspapers to guide public opinion and explain policies and rely on newspapers to provide information, knowledge, services and entertainment has shown a gradual decline. As the press backbone