商标为什么会对城市和地区的形象产生如此重大的影响?这应当是由商标特定的性质所决定的。虽然商标原本只是产品或服务的一种标志,依附于产品和服务而存在,但是由于人们主要是通过商标去识别不同的产品的,所以商标很快就会成为产品所特有的品质和文化的象征而留在人们的印象之中,甚至可脱离产品而独立地发挥作用。人们对商标所产生的联想已不再仅仅是具体的产品,而是质量的优劣、品位的高低,以及其独特的文化内涵。 Why does the trademark have such a significant impact on the image of the city and the area? This should be determined by the specific nature of the trademark. Although trademarks were originally just signs of a product or service, they were attached to products and services, but since people mainly identify different products through trademarks, the trademark soon became a symbol of the product’s unique quality and culture And stay in people’s minds, and even independent from the product to play a role. The association people make to the trademark is no longer just a specific product, but the pros and cons of quality, the level of quality, and its unique cultural connotation.