面对激烈竞争和知识经济挑战，作为一名职工要想在多变社会中站稳脚跟，在市经济中占有一席之地，并取得进步和发展，笔者认为，很大程度取决于踏踏实实地打造个人品牌，塑造良好的个人形象。一个企业之所以能发展壮大、常胜不衰，关键是有产品品牌和品牌知名度，一个人也是如? Faced with the fierce competition and the challenge of knowledge-based economy, as an employee who wants to gain a foothold in a changing society and gain a place in the market economy and make progress and development, the author believes that it depends largely on creating a down-to- Brand, create a good personal image. The reason why a business can grow and develop, never fail, the key is the product brand and brand awareness, a person is like?