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赞助2008年北京奥运会,是恒源祥在传播手段运用上迄今为止最大的一个动作。1988年的汉城奥运会,帮助三星这个韩国品牌崛起于全球。作为国内毛纺界最有影响力的企业和品牌,恒源祥不能不抓住这次有望推动自己走向世界舞台的重要机遇。恒源祥非常讲究传播手段的运用,总是在努力追求实现四两拨千斤的传播奇效。因此,充分利用好奥运会的资源为品牌保鲜
Sponsoring the 2008 Beijing Olympic Games is Hengyuanxiang’s biggest move to date in the use of communication methods. The 1988 Seoul Olympics helped Samsung, the Korean brand, rise globally. As the most influential enterprise and brand in the domestic wool textile industry, Heng Yuanxiang cannot but seize this important opportunity that is expected to promote itself to the world stage. Heng Yuanxiang is very particular about the use of communication methods, and is always striving to achieve the miraculous effects of achieving a balance between the two. Therefore, make full use of the resources of the Olympic Games to keep the brand fresh.