做生意的最终目的都是为了盈利,亏本生意没有人情愿去做。然而,我的邻居李师傅做的就是“亏本”生意。 他开了个特色餐馆,经营的是河南特产烙摸、小菜、啤酒。在周围开餐馆的也不少,但李师傅的餐馆生意特别火。原来李师傅是在做“亏本”生意:凡是到他店里来就餐的,烙馍免费,啤酒一律按批发价出售,他一分钱不赚。有人劝他:都说多销至少要有薄利可赚,可你一分钱不赚白忙乎个啥?李师傅却依然我行我素做“亏本”生意。原来,来吃饭的顾客要烙馍,烙馍的特点是要卷菜, The ultimate goal of doing business is to make money, and the loss-making business is not willing to do it. However, my neighbor, Master Li, did a “losing money” business. He opened a specialty restaurant and he operated specialty products from Henan, including baked goods, side dishes, and beer. There are also a lot of restaurants around, but Master Li’s restaurant business is particularly hot. Master Li was originally doing a “losing money” business: Anybody who came to his restaurant to eat, the brand is free, beer will be sold at wholesale prices, he does not make a penny. Someone persuaded him that they all said that sales would at least have small profits, but you couldn’t earn a penny for a penny, but Master Li was still doing a “losing” business. Originally, customers who came to eat had to be branded.