在中国全方位地打开通往国际市场的大门之际,中小企业优势尚存、劣势更多,机遇尚存,挑战更加严峻。但实际上,绝大多数的中小企业只要清醒地认识到自身的现实问题和特有优势,趋利避害、扬长避短,照样可以与国际竞争对手试比高低,做强做大。中小企业未来之路虽然“柳暗”更有“花明”。必须走品牌整合之路品牌竞争力时代给中小企业品牌战略提出了一系列的新课题新要求新内容。一是企业品牌和产品品牌的价值尺度要遵循全球国际标准,必须走出地域、行业的狭隘领地。二是企业品牌和产品品牌的塑造和发展要遵循市场发展的客观规律, As China opens its door to the international market in all aspects, the strengths and weaknesses of small and medium-sized enterprises (SMEs) have more advantages and disadvantages than ever before. Opportunities are still present and the challenges are even more severe. However, in fact, as long as the majority of SMEs clearly aware of their own real problems and unique advantages, advantages and disadvantages, avoid weaknesses, still can compete with international competitors, bigger and stronger. Although the future of small and medium enterprises “Liu dark ” more “Hua Ming ”. Must take the road of brand integration Brand competitiveness era to SME brand strategy put forward a series of new topics new requirements new content. First, the value scale of the corporate brand and product brand should follow the global international standards and must go beyond the narrow territory of the region and the industry. Second, corporate brand and product brand building and development must follow the objective laws of market development,