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8月3日,阿里研究院发布的一份报告显示,截至2015年年底,我国在线绿色消费者群体达到6 500万人,近4年内增长了14倍,互联网正在成为绿色消费领域新的主战场。这份《2016年度中国绿色消费者报告》(以下简称《报告》)是通过对阿里零售平台上亿件商品的交易数据进行分析得出的。根据《报告》,绿色消费者是指关心生态环境、具有绿色意识、对绿色产品具有现实购买意愿和购买力的消费人群。
On August 3, a report released by the Ali Research Institute shows that as of the end of 2015, 65 million online green consumers in China were registered, an increase of 14 times in the past four years. The Internet is becoming the new main battlefield in the field of green consumption . The 2016 China Green Consumer Report (hereinafter referred to as the “Report”) is based on the analysis of trading data of hundreds of millions of commodities on Ali’s retail platform. According to the “Report”, green consumers refer to consumers who care about the ecological environment, have green awareness, and have realistic purchasing power and purchasing power for green products.