今天的时尚界,没有人不知道雅诗兰黛这个品牌。作为 老牌的世界化妆品品牌,雅诗兰黛不但在美国家喻户晓,即便 是在欧洲、亚洲,人们都对这个名字耳熟能详,但也许有人还 不知道雅诗·兰黛其实是一个女人的名字,就是这个女人,以 自己的名字命名化妆品,并取得了不凡的成功:在美国传统的 百货店,雅诗兰黛占领了该渠道化妆品市场的40％主导权。 In today’s fashion world, no one does not know the brand Estee Lauder. As a veteran world cosmetics brand, Estee Lauder is not only a household name in the United States. Even in Europe and Asia, people are familiar with this name, but some people do not know that Estee Lauder is actually a woman’s name, or is this woman. Named after its own cosmetics, and achieved extraordinary success: In the traditional American department store, Estee Lauder has occupied 40% of the cosmetics market of the channel.