5.参展商对成功参展的理解 调查中特别设计了能够反映机电类参展商对成功出国参展的认知,61％的被调查者认为“所参加展览会的质量”是成功参展的主要原因,其次30％是从参展商自身来讲参展前的准备工作是否充分,8％认为展会结束后的后期跟进工作是否到位,7％认为公司选派参展人员的素质很重要。最值得关注的是,从参展商的角度来看,他们不把组团单位的服 5. Exhibitors’ understanding of successful exhibitors Specially designed to reflect the knowledge of exhibitors of electrical and mechanical exhibitors for successful overseas exhibitors, 61% of the respondents think “the quality of the participating exhibitors” is the main factor for successful exhibitors The reason is that the second 30% is whether the exhibitors themselves are adequately prepared for exhibiting before the exhibition, and 8% think that the latter follow-up work after the exhibition is in place and 7% think it is important for the company to select the exhibitors. Most noteworthy is that from an exhibitor’s point of view, they do not put the group service