品牌延伸：是与非山西财经学院韦福祥“就实际意义而言，名称就象刀尖一样。它拨开人的心扉，让讯息穿进穿出。名称若是正确，产品就会填入心房，永留该处”（［美］艾·里斯）。但如果名称不正确，或品牌名称使用不当，它将给企业带来不良后果。一、坎坎坷坷“大众”路１... Brand Extension: It is Wei Feixiang of Shanxi Finance and Economics Institute. “In practical terms, the name is like a knife tip. It dials people’s heart and allows messages to pass through. If the name is correct, the product will fill in the heart and stay forever. The Department” ([America] Alice). However, if the name is incorrect or if the brand name is used improperly, it will have adverse consequences for the company. First, the Kankan “Volkswagen” Road 1...