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财经传媒在中国市场经济浪潮中应运而生,它的出现使这个市场的信息传播变得生动而有效。中国财经媒体的不断扩容并未使市场走势呈现出受众越发宽泛的发展态势,也没有因新媒体竞争的加剧而形成创新的体制变革。因此,如何摆脱当下的发展困境以及加强对未来市场走向的研判,已成为财经媒体人苦苦探寻的课题。在市场经济的激励下和新媒体的冲击中,以理念创新、技术创新、内容创新、营销创新为一体的“融媒体时代”战略发展模式,必定成为财经传媒应对未来市场竞争的新变数。
Financial media came into being in the wave of market economy in China, and its emergence has made the information dissemination in this market vivid and effective. The continuous expansion of China’s financial media has not caused the market trend to show a more broad-based audience’s development trend, nor has an innovative system of change been formed due to the intensification of competition in new media. Therefore, how to get rid of the current development dilemma and strengthen the research on the future market trend has become a topic that financial media people are trying hard to explore. Inspired by the market economy and the impact of new media, the concept of innovation, technological innovation, content innovation, marketing innovation as one of the “financial media era” strategic development model, will become the financial media response to future market competition, a new variable .