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全民记者团是基于草根奥运梦而搭建的平台,而社交媒体属性刚好融合了这样的创意。只是,奥运之后呢?2012年龙年伊始,细心的人会发现,央视体育频道的记者和主持人的服装上,361°的标识显得格外醒目。随后,一档名为《361°伦敦行动》的大型综合类节目开始贯穿了整个上半年。在361°看来,体育营销的本质就是以体育资源为载体的一种品牌营销行为,因此不管营销方式如何变化,它的核心内容依旧不变,品牌企业如何透过赛事、运动员、运动队等运动资源,将运动精神与品牌精神之间进
The All-China Press Team is a platform built on grassroots Olympic dreams, and social media attributes just blend that with creativity. Just after the Olympics? At the beginning of the Year of the Dragon in 2012, careful people will find that CCI sports channel reporter and host clothing, 361 ° logo is particularly striking. Subsequently, a large-scale integrated program entitled “London Action 361 °” began throughout the first half of the year. In 361 ° view, the essence of sports marketing is a kind of brand marketing behavior based on sports resources. Therefore, no matter how the marketing mode changes, its core content remains unchanged. How do brand enterprises through events, athletes and sports teams Sports resources, the movement between the spirit and the spirit of the brand into