新闻传播本身是一种人文现象,伴随着大众传媒的发展和大众传播对社会生活的不断渗透,消费的审美化浪潮以汹涌之势冲击整个文化体系,新闻传播也必然会在“人文”层面对受众产生影响。作为特殊的文化产品,新闻必须承担起自己的社会责任。本文仅从人文导向和审美追求角度出发,讨论新闻传播的具体问题。 With the development of the mass media and the continuous infiltration of social life by the mass media, the aesthetic wave of consumption shocks the whole cultural system by the turbulent trend. The news dissemination is also inevitable in the “humanities” The level of impact on the audience. As a special cultural product, news must assume its own social responsibility. This article only discusses the specific problems of news dissemination from the perspectives of humanistic orientation and aesthetic pursuit.