随着经济全球化的加速和世界交往逐渐频繁,英语广告渐渐进入了人们的生活。它不仅是促进销售和服务的一种经济活动,也是一种影响着我们的生活方式和消费习惯的文化载体。文化传统,信仰和价值,在很大程度上,不仅影响了生产者和消费者的心理和行为,而且对广告本身也是一种影响。不管我们喜欢与否,我们不得不去面对它。但如何理解、评估、制作英文广告对我们大多数人来说是一个挑战。在这种情况下,为了促进经济发展,推进信息的国内外交流,及时、正确、有效的了解广告的特点及翻译是绝对必要的。 With the acceleration of economic globalization and frequent exchanges in the world, English advertising gradually entered people’s lives. It is not only an economic activity that promotes sales and service, but also a cultural vehicle that affects our way of life and spending habits. Cultural traditions, beliefs and values, to a large extent, affect not only the psychology and behavior of producers and consumers, but also the advertising itself. Whether we like it or not, we have to deal with it. But understanding, assessing and producing English advertising is a challenge for most of us. Under such circumstances, in order to promote economic development and promote the exchange of information both at home and abroad, it is absolutely necessary for the timely, correct and effective understanding of the characteristics and translation of advertisements.