当前,随着新兴媒体的迅猛发展,信息的传播变得愈加便捷和普及了,尤其是网络媒体,如短信、QQ、微博、微信等等,这些具有实时、快捷、廉价、有效等独特优势的交流工具受到了广大网民的青睐和社会各界的关注。与此同时,社会生活中各种风险与灾难频繁发生,各类群体事件、社会矛盾以及突破道德底线的问题也日益突出,并越来越多的通过网络反映出来,使之成为舆论焦点。另外,一些不满情绪也往往因为网络的渲染、放大成为强大的网络舆论热潮,对现实社会,甚至是政府形象和公信力产生重大影响。所以,正确面对媒体、有效引导舆 At present, with the rapid development of emerging media, the dissemination of information has become more and more convenient and popular, especially the online media such as SMS, QQ, Weibo, WeChat and so on, which have the unique advantages of real-time, fast, cheap and effective Of the communication tools by the majority of Internet users and all sectors of society’s attention. At the same time, various risks and disasters in social life have been frequent, and various group incidents, social conflicts and breaking the moral bottom line have also become increasingly prominent, and more and more are reflected through the Internet, making it a focus of public opinion. In addition, some dissatisfaction is also often due to the rendering of the network, zooming into a powerful network of public opinion boom, the reality of society, and even the image of the government and credibility have a significant impact. Therefore, the correct face of the media, effectively guide the public