广告是一门科学,也是一门艺术,它从一个侧面反映了国家和民族的文化艺术水平。广告的实用价值和美学价值随着现代物质文明的发展不断地提高。广告设计家们已开始对美育和社会道德予以关注,重视现代广告审美内涵研究;注重以精神和情操来吸引人。广告创作的重要任务在于科 Advertising is a science and an art. It reflects the cultural and artistic level of the country and the nation from one side. The practical value and aesthetic value of advertising continue to increase with the development of modern material civilization. Advertising designers have begun to pay attention to aesthetic education and social ethics, pay attention to the study of aesthetic connotation of modern advertising, and focus on attracting people with spirit and sentiment. The important task of advertising creation is