一个城市的文化形象不是随意想象出来的,而是历史的延续、生活的写照、文化的积淀等共同作用的产物,要提升良好的城市文化形象,需要在传统文化和现代文明的碰撞中不断培养和积累。如何更好地利用传统文化来提升城市自身形象已成为多年来很多专家学者争相讨论的问题。如何发扬粤曲文化,对其资源进行有效的整合和利用,把她打造成城市的特色文化品牌,作为粤剧曲艺的发源地之一,广东省东莞市麻涌镇在这方面进行了有益的尝试。粤剧曲艺,在麻涌镇有着悠久的历 The cultural image of a city is not imagined at random, but a product of the common function of historical continuity, portrayal of life and cultural accumulation. To enhance a good urban cultural image, we must constantly cultivate in the collision between traditional culture and modern civilization And accumulation. How to make better use of traditional culture to promote the city’s own image has become a topic that many experts and scholars have been arguing with over the years. How to carry forward the Cantonese opera culture and effectively integrate and utilize its resources make her a unique cultural brand of the city. As one of the cradles of Cantonese opera folk art, Machong Town, Dongguan City, Guangdong Province, has made useful attempts in this respect . Cantonese opera folk art, in Machong town has a long calendar