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在企业品牌信誉受到影响的时候,如果经销商此时不能让消费者信任,就会加深消费者的质疑,只有勇于承担责任,才能挽回一部分品牌信誉从福特翼虎的羊角断裂到长城汽车风骏皮卡的整车装配缺陷,从宝马发动机螺栓断裂到保时捷911GT3的发动机自燃风险。从2013年末到2014年春天,中国汽车界召回的事件有点多,有主动的,有不情愿的,但它就现实地摆在那里。最近,最大的一笔召回莫过于通用汽车因点火开关存在故障进行的大规模召回。
When the brand reputation of the enterprise is affected, if the dealer can not trust the consumers at this moment, consumers’ doubts will be deepened. Only the courage to take responsibility can restore part of the brand reputation. The break from the horns of the Ford Maverick to the Great Wall Motorwind Pickup vehicle assembly defects, from the BMW engine bolt breakage to the risk of spontaneous combustion of the Porsche 911GT3. From the end of 2013 to the spring of 2014, China’s automobile industry recalled a little more events, active and reluctant, but it actually put in there. Recently, the biggest recall was a massive recall of GM’s failure due to ignition switch.